![]() ![]() In September 1991, Skaggs-Alpha Beta re-branded its 76 stores in Texas, Oklahoma, New Mexico and Arkansas as Jewel-Osco, in an attempt to unify some of its subsidiaries under one nationally recognized name. For example, in 1980, a Cupertino, California, Alpha Beta store sold Bohsei color TVs for under $200, Atari 400 and 800 computers, and other goods. Some Alpha Beta stores carried more than the customary supermarket merchandise. In Tucson, Alpha Beta-branded stores changed to ABCO-branded stores around 1989. In 1984, all 34 Alpha Beta stores in Arizona were sold to ABCO Foods, and the stores continued operating under the Alpha Beta name. In 1984, American Stores bought The Jewel Companies, Inc., which had owned Osco Drug since 1961.Īn Alpha Beta store in Santa Ana, California, in 1974 Combined food and drug stores in Alpha Beta territory were re-branded as Skaggs Alpha Beta. Skaggs Drug Centers bought American Stores in 1979 and assumed the American Stores name. The company was bought by American Stores in 1961. They were eventually sold many became Denny's. The company also launched a series of coffee shops named Alphy's (a knockoff of the more formal Alpha Beta name) with dozens around southern California. Then in 1917, they opened the first Alpha Beta store in Pomona, in eastern Los Angeles County, California. The Gerrards applied this idea to their flagship grocery store, Triangle Grocerteria, in 1915. It referred to organizing the groceries in the store in alphabetical order. 1970s-era logo, used only for stores with drug storesīefore Alpha Beta was the name of a store, it was the name of a marketing concept used in grocery stores founded by Albert and Hugh Gerrard.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |